Answered by Jason Odell, founder of RiseForIt
A lead magnet is just the free download you trade for somebody's email. Make it help them do, not just read. It's not the '5 tips' PDF.
You know the one - five things they already knew, a stock photo of a salad, and your logo on every page. Did anybody actually do tip number three? Probably not. The tool has one job: help them do what the video just taught.
People ruined lead magnets by calling everything a lead magnet instead of thinking about what their clients actually need. What your clients actually need is the thing that gets them through the week, like the plan with the days already filled in, the list they can shop from on Sunday, or the one sheet they'd actually pull up on their phone between sets. And look, if you made that PDF, it makes sense, because that's what everybody says to make. You can even keep the salad photo - just make sure there's a plan under it.
One of the biggest creators out there does exactly this. His workbook on standing out even has an exercise that walks you through building your own lead magnet. That's how it connects to everything so far. Your video teaches the fix. The tool makes the fix doable for them. Think about a new client's first session.
You don't hand them a sheet that says 'squat more and eat protein' and wish them luck, you hand them the program with the days, the sets and the weights - so do the same thing online. Here are a few you can use for your own content. Video on a 3-day split? The tool is the 3-day workout PDF. Video on eating for your goal? The tool is the meal-plan template.
Video on hitting your numbers? The tool is the macro calculator prompt they paste into an AI. Video on staying consistent? The tool is the habit tracker. Right now, people are watching your best video and leaving with nothing in their hands.
So here's a challenge that turns that video into signups. This week, take your best teaching video, the one where you taught the fix. Ask one question: what would make this doable?
Then make that one thing. Instead of handing them more to read, you're now handing them the thing they'll actually use. And if you're not sure what to build - we'll help you with that. Work with me.
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