Answered by Jason Odell, founder of RiseForIt
Don't ask for the signup once at the end. Ask after every step, and tie it to the step you just taught. First, you teach the step.
Then you point to the part of the tool that helps them do it. Then you teach the next step, and you ask again. Most trainers ask once at the very end, because it feels less pushy. By the end, most people are already gone.
One of the biggest creators out there did this in his own videos. Every time he asked, it pointed to that step's exercise in his workbook. So the ask never felt random. It was always, here's the thing that helps you do what I just showed you. He even held some exercises back, so you needed the workbook to actually do them.
But on our website, it asks you 40 more questions. It takes about an hour, and it's what I need to know about you as a trainer, so we can build your scripts around what you said. So the real question is, how much do you actually teach?
Let me show you on a video about a 4-week plan. In the video, you give them the what and the why. Why the warm-up comes first. Why week one is lighter than they expect. Why you track it at all.
You give enough that they trust you, and enough that they can go try it tonight and get a win. What you don't do is read out every set and every rep. That part lives in the free plan.
The warm-up template. Week one laid out day by day. The tracker they log it in. So the video is where they learn it, and the plan is where they do it. Now, the ask.
You don't save it for the end. You ask after each step, and you tie it to what you just gave them. Same words every time, so they know exactly what to do. And it never sounds like a pitch on repeat, because every time you say it, you just taught them something.
That's not pushy, that's useful. It's like handing a client the next dumbbell right as they finish the set. And keep one piece only in the plan, like the full four weeks laid out. That way, the plan is how they finish what you started. Every long video without an ask leaves signups on the table.
So here's a challenge, so every video starts bringing in signups. This week, take your next long video, and mark every spot where you finish a step, because that's where the ask goes. And here's mine: if you want your videos written with the asks already sitting in the right spots, don't sit on it - work with me.
So instead of one ask at the very end that most people never hear, you're now asking right when they need it. Put it all together, and here's what you have.
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